MARS establishes “iPhonez Co., Ltd.” that specializes the developments of the applications for iPhone
MARS ltd. (H.Q. : Shibuya Tokyo, President : Kensuke Yao, Capital : 123 million and 200 thousand yen) has published that MARS establishes "iPhonez Co., Ltd." that develops and sales the applications for iPhone of Apple Inc. at 11th of July in 2008.
iPhonez develops marchandise and service for international market as pioneer of application developments for iPhone that is featured worldwide specification with actual results of web and mobile system developments that MARS has cultivated.Masayuki Akamatsu who is a professor of International Academy of Media Arts and Sciences will assume the technical adviser. Then iPhonez can develop the products that are made the most of the features of iPhone like music, movie, GPS, speedy communication and operation by cooperation with Mr. Akamatsu who is an opinion leader of the domestic application developments for iPhone.
iPhonez not only develops the applications but also supports the technique about the developments of the applications for iPhone and has consultations. Moreover, iPhonez is planning to hold workshop to exchange ideas between developers and establish community site for them.
iPhonez thinks that iPhone is a media of the next generation of PC and mobile and expects sales 37 million yen at first year and 2 billions yen at fifth year. iPhonez aims to be a global company by proposing the new computing style with the developments of the unique applications that are made the most of features of the media and are the bridge of the reality and simulation.


